Selecting a financial advisor is like choosing a spouse. They’re going to be with you through many of lifes important decisions. When interviewing an advisor, the conversation should be around you and your goals. 

You should feel seen, not sold to — that’s the standard we hold ourselves to at CoFi.

A financial advisor works with you and your family to plan for life events, make important financial decisions and coordinate investments. A financial advisor should listen to your goals, develop a plan to help you best achieve those goals and put those plans in place. 

At CoFi, we start by listening and asking questions to gain a clear understanding of your goals and objectives. We then work with you to develop a plan that best accomplishes those goals. Once we have a plan in place, we work with you on implementation putting the pieces in place.

A fiduciary is someone who is legally and ethically required to put your best interests first — with zero hidden incentives.

CoFi is 100% fee-only and a fiduciary at all times — no commissions, no product quotas, no conflicts.

That alignment is non-negotiable to us.

We’re a fee-only fiduciary firm, which means we’re paid only by our clients—never through commissions, product sales, or hidden incentives. Our compensation is based on a simple, transparent percentage of the assets we manage for you.

This approach keeps things straightforward and fully aligned: when your portfolio grows, we do better too. It ensures our advice is always focused on what’s best for you—not on selling products or meeting quotas.

In short, our success is directly tied to yours. That’s exactly how we think it should be.

People who are serious about building long-term financial clarity — business owners, high-earning professionals, and families.

You don’t need to have everything figured out — you just need to value strategy and partnership.

We work best with clients who want proactive, thoughtful guidance, not a one-time transaction.

As soon as you have income and goals — earlier planning gives you more options and flexibility.

But it’s never “too late” to start — strategy matters more than timing.

We meet you where you are and build from there.

It’s different for everyone — it depends on your lifestyle, income needs, and what “freedom” means to you.

Instead of guessing a number, we model your exact scenario and stress-test it against real-world outcomes.

We give you a confident answer — not a rule of thumb.

You need a strategy that blends investments, taxes, Social Security timing, and withdrawal efficiency.

It’s about generating income for life — not just saving a lump sum.

We specialize in designing retirement income that is both sustainable and tax-smart. The goal in retirement is to reduce your volatility, manage your taxes appropriately, and to meet your income goals.

Markets always fluctuate — but a strong plan anticipates and absorbs that volatility.

We run multiple “what-if” scenarios so your income doesn’t depend on guessing the market correctly.

Ultimately, everyone’s risk tolerance is different. We work to understand your goals and comfortability with volatility and build a portfolio to meet those needs

There are powerful strategies available — entity structuring, retirement plans, income shifting, timing strategies, and more.

Most business owners are under-optimized without realizing it.

We work with you and tax professionals to coordinate the best strategies to optimize your plan accordingly. If you don’t have a team of CPA’s and attorneys already, no worries, we’ll help you coordinate the best team possible.

We collaborate directly with your CPA, attorney, and other key professionals to ensure everything is aligned.

If you don’t have a team in place, we connect you with trusted partners from our network.

Your financial life shouldn’t be siloed — we make sure it feels coordinated.

We help you structure wealth transfer in a way that’s tax-efficient, intentional, and aligned with your values.

It’s not just about leaving money — it’s about preserving impact and opportunity.

We guide you through both the financial and human side of legacy.

Book a complimentary intro call — no pressure, just a conversation to understand where you are and what you need.

If we’re a good fit, we’ll map out clear next steps together.

We make getting started simple and human.

We believe investing should be purpose-driven — not reactionary or speculative.

We focus on evidence-based strategy, tax efficiency, and long-term discipline.

Our job is to filter out noise — so your portfolio serves your life, not the headlines.

We don’t sell products — we give advice that is 100% in your best interest, with zero commissions or hidden agendas.

We take the time to deeply understand your life, values, and goals — not just your net worth.

You’re treated like a person with a vision, not an account to be managed.